The French market for textile washing products: market sectors: detergents
Article Abstract:
French consumers continues to prefer standard detergent powders, which accounted for 46.9% of value sales of textile washing detergents in 1997. Manufacturers and retailers have long sought to convince consumers to switch to concentrated products, which are more easier to transport and stock and are more friendly to the environment. Concentrated products had a 1997 market share of 30.2%, lagging behind the detergents sector. Standard liquid detergents accounted for 23% of the detergents market in 1997 and the specialist sector rounded up the category with a 10% market share.
Comment:
France: Standard powder remains biggest sector in detergents market, followed by concentrated & liquid detergents
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for textile washing products: outlook: trends to watch
Article Abstract:
France's textile washing products market has limited growth potential because of its maturity. High levels of penetration and intense competition among manufacturers will continue to exert downward pressure on value sales growth. Manufacturers are expected to give more focus on concentrated products, and this focus, plus the looming launch of concentrated detergent in tablet form, could stimulate value sales. The detergents sector will continue to be most important sector by virtue of the primacy of detergent's function.
Comment:
France: Textile washing products market has limited growth potential because of its maturity
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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