The changing consumer in Belgium

Article Abstract:

The macro marketing mix of Belgium makes it a potential test market for firms wishing to market their products on a global scale. Belgium can be regarded as a miniature Europe as it exhibits most of the economic and consumption trends in the region. Its macro marketing elements, however, typify a small but rich consumption society, such as its highly developed retail trade and extensive product offerings, minimal promotional costs and strong price competition in key industries.

Economic aspects, Belgium, Beliefs, opinions and attitudes, Consumers, Attitudes

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Prices and pricing research in consumer marketing: some recent developments

Article Abstract:

Major themes in marketing research on the development of appropriate pricing strategies published since 1984 include the complex nature of price, how price indicates quality, and new insights into consumer decision-making based on price. Various types of pricing strategies are evaluated, and various viewpoints on the measurement of price effects on the consumer and the general market are summarized.

Pricing

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The impact of retailer stockouts on whether, how much, and what to buy

Article Abstract:

This research looks at what consumers buy when the item they initially wanted is out of stock.

Europe, Science & research, Consumer Behavior, Consumer behaviour, Inventory shrinkage, Inventory shortages

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