The good times roll once more

Article Abstract:

Jennifer Laing as chairman of the advertising agency Saatchi & Saatchi, London, England had the difficult job of revitalizing the company following the departure of the Saatchi brothers. Initial efforts had to be put into repaying debts caused by a 50% reduction in business in the latter part of the 1980s and early 1990s. Now Laing's work is focused on maintaining a high standard of work and returning to being the foremost advertising agency.

Interview, Saatchi & Saatchi Advertising Inc., Laing, Jennifer

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British design comes of age

Article Abstract:

During the worst part of the recession British companies were cutting their design budget and spending more money on production. Now design is seen as a commercial necessity. Some leading British advertising agencies are identified and characterized.

United Kingdom, advertising agencies, Fitch and Co.

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Advertising agency management of domestic and international accounts

Article Abstract:

This article examines account management strategies employed in the advertising industry.

United States, Statistical Data Included

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