The theory of the flagship firm

Article Abstract:

A flagship firm is a multinational enterprise which has developed a business network with four key partners, these being: the main suppliers, customers, competitors and non-business infrastructure. The flagship firm has control over how the partners operate and limits the markets they can operate within. The strategic leadership aspects of a flagship firm are discussed in detail. The partners can expect to increase their trade and secure long-term contracts through their involvement with the flagship firm.

Management Policy & Goals, Management, Strategic planning (Business), Strategic alliances (Business), Goal setting

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Retail multinationals and globalization: the evidence is regional

Article Abstract:

An empirical study of 49 large retail multinational enterprises (MNEs) indicated that only one MNE is 'global', while five are 'bi-regional' with 20 percent sales in two parts of the 'triad' of the European Union, North America (NAFTA) and Asia and the remaining MNEs are purely domestic. It is concluded that the retail MNEs neither operate globally nor do they need global strategies.

Europe, Case studies, Demographic aspects

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The end of global strategy

Article Abstract:

Research is presented concerning the regional trading strategies which are followed by successful multinational companies. The less successful pursuit of global strategies by business enterprises is discussed.

Analysis, Economic aspects, Economic policy, International economic relations, Management research

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