Timing concerns don't deter launch of men's magazine

Article Abstract:

Vampiranarossa Publishing Group is launching Winners, a luxury lifestyle magazine targeting English-speaking businessmen in Hong Kong. While the publisher is confident in the new magazine, others question the wisdom of launching a magazine during an economic downturn when advertisers are cutting their budgets. The growth of men's magazines in Asia is also discussed.

Product introduction, Periodical Publishers, Hong Kong, New Media, Men's Periodicals, Periodicals, Periodical publishing, Men's magazines, Vampiranarossa Publishing Group

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Smaller markets are attracting big spending from advertisers

Article Abstract:

Advertising expenditures in Asia's developed countries have declined or remained flat in the third quarter, while they have risen sharply in lesser-developed countries like Indonesia and Vietnam. Lesser-developed nations are experiencing a growth in advertising activity because their economies are doing relatively well and they are starting from a lower point.

Marketing procedures, Asia, Advertising, Advertising and Related Services, Geographic, Advertising services, Marketing industry

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Global Sources outlines variables as infomation provider

Article Abstract:

Merle Hinriches of trade publication and catalog company Global Sources Ltd. discusses how the Internet has changed his business and the challenges in the industry. Global Sources provides a business to business network of 27 online resources for industries ranging from sporting goods to electronics and several portals on specific areas of the world.

United States, Strategy & planning, All Other Publishers, Miscellaneous publishing, Business Service Publications, Publishing industry, Management, Interview, Business literature, Hinriches, Merle, Global Sources Ltd.

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