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Unilever management divided into two

Article Abstract:

Unilever has dividing its management structure into two operating units. The move is part of the firm's efforts to speed up decision making and tighten marketing strategy control.

Author: Beck, Ernest
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Consumer goods industry

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Too many cooks: despite revamp, unwieldy Unilever falls behind rivals

Article Abstract:

The organizational structure and market standing of consumer products giant Unilever Group is discussed. What are referred to as the company's two separate identities since it was formed from the merger of Britain's Lever Brothers Co. and Margarine Unie of the Netherlands 74 years ago is highlighted.

Author: Ball, Deborah
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2005
United States, Acquisitions & mergers, Sales, profits & dividends, Market share, FOOD AND KINDRED PRODUCTS, Executive changes & profiles, Toilet preparations, Soap and Other Detergent Manufacturing, Soaps & Detergents, Officials and employees, Mergers, acquisitions and divestments, Food industry, Company acquisition/merger, Company sales and earnings, Company restructuring/company reorganization, Reorganization and restructuring, Company earnings/profit, Company business management, Company market share, Lever Brothers Co., Company organization, Food and beverage production/distribution software

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Unilever cuts over 1,000 of its brands in overhaul

Article Abstract:

Unilever PLC announced that it is downsizing more than 1,000 brands as it implements a major overhaul of its product lines. Unilever, the producer of Lipton tea and Dove cleansing goods, did not say which brands would be trimmed. The company said that the move is an effort to lower costs, increase sales, and simplifying its supply chain. Unilever is planning to concentrate on 400 of its 1,600 brands.

Comment:

Downsizing more than 1,000 brands as it implements major overhaul of product lines

Author: Beck, Ernest
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1999
Diversified Companies, Strategy & planning, Abstract

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Subjects list: United Kingdom, Management, Toiletries industry, Soap and cleaning agents industry, Cleaning agents industry, Unilever Group
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