Toys and games

Article Abstract:

A number of trends characterize the European toys and games industry. The industry remains strong despite lower birth rates and the economic recession due to parents' continued purchase of toys. The industry has also been sustained by the increased demand for electronics games. The sales of licensed products remain strong due to their universal appeal and aggressive marketing. Backgrounds on major manufacturers are presented.

Toys, Games & Puzzles, Industry Overview, Europe, Statistics, Games industry

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Portuguese market for toys and games

Article Abstract:

The study presented analyses the market for toys and games in Portugal. For this purpose, the Euromonitor has divided the market into two main product sectors that include traditional/toys and games and video games.

Marketing procedures, Research Findings, Games, Toys & Children's Vehicles, Portugal, Games, toys, and children's vehicles, Video game industry, Video games industry, Marketing research, Market research

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