Asian marketing

Article Abstract:

Foreign automobile makers are placing their cars in popular Korean television programs and movies, hoping to increase sales. The market share of foreign automobiles in Korea has never risen above 1%, mostly due to the nationalist feelings of Korean consumers, and product placement marketing will try to change those attitudes.

Motor vehicles and car bodies, Automobile Manufacturing, Foreign-Make Autos, Marketing, Automobile industry, Foreign cars, Product placement, Automobiles, Foreign

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China is swamping South Korea with cheap bicycles

Article Abstract:

Chinese manufacturing is producing higher quality items at cheaper prices, causing trouble for South Korean manufacturers, especially in the bicycle sector. Samchuly Bicycle Industrial Co. is one example of a business that was thriving before Chinese products entered the market, but is now struggling to compete and maintain its business.

China, Strategy & planning, Motorcycle, Bicycle, and Parts Manufacturing, Motorcycles, bicycles, and parts, Bicycles, Bicycle industry, Samchuly Bicycle Industrial Co.

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Twentysomethings no more: In Korea, it pays to be specific

Article Abstract:

Marketing strategies targeting a specific age customer have proven successful for three South Korean companies. Cosmetics company CJ Enprani Co. saw its sales increase 70% only one month after airing television commercials targeting 27-year olds. A fashion magazine named 'Sure' and SK Telecom have had similar success due in part to the large cultural gap between generations as a result of rapid industrialization.

Marketing/Advertising Methods, Demographics, Market Targeting & Approach, Column, Target marketing, Market strategy

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