Unilever adopts new international structure
Article Abstract:
Reorganisation at Unilever will leave profit responsibility in Europe on a product category basis, rather than a geographic basis. This will be linked with global strategic responsibilities. The move is part of plans by Unilever to focus on worldwide growth strategies in food and on the integration of European markets. The roles of three directors responsible for the company's Foods Executive have already changed.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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Danone details realignment: won't tolerate weak offices
Article Abstract:
Danone of France, a food and drink company, has completed the review of its ad agency roster. Euro RSCG, Grey, Saatchi & Saatchi, Young & Rubicam and Omnicom will take on the accounts lost by most of the company's local shops. Its newtworks will now be considered first for any new brands purchased, but all local network agencies will have to perform or they could jeopardise the account for the entire network.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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Mars reviews Saatchi, Bates; pressures Grey, DMB&B
Article Abstract:
The departure of Maurice Saatchi as chairman of Saatchi and Saatchi has prompted Mars to initiate a review of the ad accounts worth around $400 million shared by Saatchi and Saatchi and Bates. Mars currently uses these two agencies and Grey and D'Arcy Masius Benton and Bowles, but has revealed that it is now considering using other agencies. Its review is expected to last several months.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
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