When 'trust me' won't cut it

Article Abstract:

Customer relationship management just doesn't mean taking care of it all, but collaborating with the customer. To gain loyalty of the savvy customers of today, they should be helped to understand the whole category of the service provided, given options and alternatives and provided step-by-step guidance as well as proper follow up.

Beliefs, opinions and attitudes, Customer relationship management, Customer relationship, Torlee, Liz

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Creative strategy's sad demise

Article Abstract:

The importance of creative strategies, and the need to develop an effective creative strategy to define values and brand attributes to consumers, is discussed.

Usage, Advertising campaigns, Creative ability, Creativity, Brand equity

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Where did the innovation go?

Article Abstract:

This report examines the need for marketers to let go of old methods and adopt new, creative tools for research.

Marketing Management, Market Research, Administration of Marketing, Market Research & Product Development, Analysis, Marketing research

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