A plan to enliven Center City's tourist appeal

Article Abstract:

Philadelphia's Center City District and architectural firm MGA Partners revealed a strategic plan June 16, 2004 for making Center City a better tourist destination by giving visitors more opportunities to shop, visit nightclubs, and view the city from atop City Hall. The plan, prepared for the Philadelphia Convention and Visitors Bureau, called for filling in gaps in stores and facilities in a large Y-shaped area formed by East Market and South Broad Streets and the Parkway.

Strategy & planning, International Affairs, Travel Promotion (Govt), Planning, Economic aspects, Travel industry, Sales promotions, Company business planning, Philadelphia, Pennsylvania, Tourism promotion

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Competition to sell toys isnEt based just on price

Article Abstract:

Toy retailers realized early in 2003 that engaging in a price war with US' largest retailers like Wal-Mart and Target is futile as it could result in liquidation of their companies due to severe pricing pressure. Hence, independent stores such as Children's Boutique in Center City are staying in business because they are popular in their neighborhoods due to their personalized service or they serve niche markets such as model-rail-road hobbyists.

Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Toy industry

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Low fares, reserved seats, pizza, car washes

Article Abstract:

The United States Airways plans to start an intensive nine-day marketing effort intended to remind the region's travelers which airline serving Philadelphia has both low fares and the most flights to the most places. The events started with a "Go Team" of United States Airways workers in yellow T-shirts in front of the Center Square building at 15th and Market Streets.

Marketing procedures, Air Transportation, Scheduled, And Air Courier Services, Marketing, Airlines, Company marketing practices, Air fares

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