Apple takes bite out of Microsoft's hide

Article Abstract:

An advertisement of Apple Computer Inc's Apple Macintosh is evaluated. The advertisement compares the product with Microsoft Inc's Windows software. According to the print commercial, the ease in applicability of Apple Macintosh can not be matched by the Windows. The advertisement features two texts. The left-side text is made by a disappointed Windows user while the right-side text recounts the advantages of using the Macintosh. The advertisement is the latest in a series of negative advertisements in the computer industry.

Apple Macintosh (680X0-based system)

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Logitech's nature call

Article Abstract:

Logitech Inc and its advertising agency Woolward and Partners came out with a controversial new advertisement which was received with mixed reactions. In the ad, a baby is pictured sitting and wearing a diaper with the caption 'feels good' under it. Beside it, a naked baby is lying down on his back while urinating in the air, and the caption under it says 'feels better.' The ad wants to emphasize that Logitech computer peripherals feel better to the user. However, numerous consumers reacted negatively to the approach.

Computer programming services, Analysis, Advertising and children, Logitech Inc.

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Taking the stand for Apple: a law firm's testimonial builds credibility for the Macintosh

Article Abstract:

Wunderman Worldwide's spread on Apple Computer Inc's Macintosh computers with a group of dignified-looking lawyers is a prime example of good copy. The computers' abilities were endorsed by the Boston law firm of Perkins, Smith and Cohen, which shows its target consumers. The text describes how the Mac can scan written reports, photographs and sound to organize documents. The copy even promises readers more information if they call a toll-free number or fill out an attched business reply card.

Evaluation, Advertising agencies, Wunderman Worldwide

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