Are you making a good impression?

Article Abstract:

The public relations industry has become an indispensable part of the business community despite the lack of respect for this sector. A profession the main purpose of which is to create a good image for others, the public relations industry fails to do so for itself. Nevertheless, it is becoming a requirement for all companies to have a public relations operation, as seen in the industry's 10% to 20% growth rate every year. The 10 largest agencies boast of a turnover between 10 million pounds sterling to 40 million pounds each, and manage the public image of the biggest companies. For accounting firms, it is better to have an internal public relations staff because it may be difficult for an external agency to understand their culture. Nevertheless, if an outside consultancy is the only option, accounting firms should select a public relations firm through personal recommendations.

United Kingdom, Evaluation

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Out with the count

Article Abstract:

Outsourcing accounting and financial functions is becoming more popular. The market could increase to $37.7 billion in 2004 from $12 billion in 1999.

World, Financial Management, Management, Cover Story, Contracts, Outsourcing

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A pressing issue

Article Abstract:

Advice for accountancy firms on the benefits of using the services of public relations professionals is presented.

Usage

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