Bald Eagle's return provides PR hook for NY's Catskills

Article Abstract:

Albany, NY-based public services provider Sawchuck Brown Assoc developed and implemented a tourism marketing program for New York state's Sullivan County Visitors Assn in 1998-1999. The main objective of the program was to transform existing perceptions of Sullivan County to that of an outdoor mountain destination that was ideal for travelers of all ages/backgrounds. The program also sought to project the area as a suitable location for vacationing or owning a second home. SBA drew widespread media attention to the return and accessibility of American Bald Eagles in the county to reposition it. The strategy was successful and resulted in a record number of visitors to the county in 1999.

New York

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Chefs generate press for LH&A hotel client

Article Abstract:

Public relations services provider Lou Hammond and Assocs generated media coverage for Palm Beach, FL-based Brazilian Court Hotel by organizing a three-day event honoring the oustanding chefs in the US. The combination of local, new and international culinary talent generated a sell-out crowd as well as extensive press attention form a number of respected magazines and newspapers, such as 'American Way,' 'Wine Spectator,' 'Food Arts and Robb Report,' 'Palm Beach Daily News,' 'Miami Herald' and 'Sun-Sentinel.'

Florida

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Gambia pays $500K to EAW for trade PR

Article Abstract:

Public relations services company EAW Group Pres John Aycoth has announced that Gambia has enlisted its services under a trade and economic development and government affairs program worth $500,000. He said that EAW has already received the first installment of $250,000 on the contract, with the second and final payment falling due by Aug 15, 2000. Aycoth said that EAW is preparing for Gambia Pres Yahya Jammeh's forthcoming trip to Washington, DC, that may occur in fall 2000.

World

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