CompUSA's Morton weds retail, PCs

Article Abstract:

CompUSA, Dallas, TX, chain of computer superstores, had a turnover of 827 million dollars in 1992, up 52%. Under its chairman, Nathan Morton, it has restructured its operations in the US into three units to cover the western, eastern and central regions and formed CompUSA International with a view to expanding into Canada and outside the continent. It considers itself a company driven by customers, and recommends that manufacturers look more closely at retail operations, whose requirements are unlike those of traditional channels. When dealing with manufacturers, CompUSA's priorities are profit, product availability, delivery terms and promotional funding.

Computer and software stores, Retail Stores, NEC, Management, Computer industry, Foreign operations, CompUSA Inc., Morton, Nathan

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Special report: top 10 business marketers

Article Abstract:

An alphabetical listing of Business Marketing magazine's top 10 business marketers is presented. A brief overview of each individual's career is provided along with information on what makes them some of the top professionals in the business. Joe Becherer, Scott Cook, John Correnti, Bob Hershock, Dorothy Terrell, Timothy Price, Robert O'Leary, Mitchell Kertzman, George Martin and Harris Gordon were all recognized for their leadership and innovation.

Marketing, Achievements and awards, Marketing industry, Business Marketing (Periodical)

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