Drive, it said

Article Abstract:

Automobile dealers' newest sales tools are video tapes that present a visual comparison of their cars with the competition. Even though car makers are pleased with the results, they do not link sales directly to using videos. Cadillac is one example. In 1992 it issued a videos, produced by Clarion Marketing and Communication Inc, for its Eldorado and Seville models. Since direct marketing using the videos started, Eldorado sales have risen 60% and Seville sales have leaped 240%. Discounting graphics or use of celebrities, a video's costs are in the range of a four-color promotional brochure.

Magnetic and optical recording media, Usage, Innovations, Services, Automobile industry, Video recordings, Clarion Marketing and Communications Inc.

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For Chrysler, the future is now

Article Abstract:

Robert Eaton, Chrysler Corp's new chairman, faces a make-or-break future. Either the company's new LH cars will be a smashing marketing success, or the company may not survive. In fact, the LH cars have to sell in sufficient volume to sustain the company into 1993. If they do only moderately well, Chrysler will be forced into a merger with a cash-laden company. Despite the gloom, the future looks somewhat bright for Chrysler, since the pre-release reviews of the LH cars have raved about the vehicles' design.

Management, Cover Story, Automobiles, Appointments, resignations and dismissals, Eaton, Robert J.

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Isuzu and Chrysler set out to catch Explorer

Article Abstract:

Both Chrysler Corp and American Isuzu Motors Inc have plans to challenge Ford Motor Co's Explorer, the best-selling sport utility vehicle. Chrysler, in Apr 1992, will introduce an upgraded version of its Jeep Grand Cherokee. American Isuzu Motors Inc recently started an advertising campaign for the redesign of its Topper vehicle. The ad campaign strives to reposition both the company and the Topper vehicle. Goodby, Berlin and Silverstein Inc put together the ad campaign.

Automobiles and other motor vehicles, Product introduction, Advertising, Sport utility vehicles, Sport-utility vehicles, American Isuzu Motors Inc.

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