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In a league of its own

Article Abstract:

Germany will host the 2006 World Cup Football in June and the European Sponsorship Association, the global market for sponsorship puts it worth at around $30 billion in 2005. As TIVO and Skyplus make it easy for viewers to edit out advertisements, and channel proliferation makes it harder for brands to reach a mass consumer audience through television advertising, spending on sponsorship continues to grow, and each sponsor pays around 30 million-40 million pounds for a four-year deal.

Author: Blyth, Alex
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2006
Germany, Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Marketing Services, Sports marketing, Advertising expenditures, Corporate sponsorship

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Home-grown graduates hold the key

Article Abstract:

A 2007 study by the North East Regional Information Partnership (NERIP) predicts an increasingly aging population by the year 2020 that has implications of the regional economy. Experts believe that, against these changing demographics, retaining young graduates from the North East's five universities is more important than ever.

Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2007
Students, College, College students, Vocational guidance

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Complicated

Article Abstract:

The article discusses the prospects for investors in Russia in the wake of the Duma elections held December 2007 and the upcoming presidential elections. Political and economic factors indicate Russia's readiness to enter the global economy.

Author: Watkins, Simon
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2008
Russia, Foreign investments, Economic aspects, Political aspects, Global economy

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Subjects list: Forecasts and trends, Market trend/market analysis
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