Liaisons dangereuses

Article Abstract:

Marketing UK products in continental Europe requires the establishment of personal and business contacts and the constant updating of knowledge concerning the tastes of each country to maintain market share. Marketers can use brand mangers in order to master the language of the native market to prevent costly marketing errors. Marketers must understand the psychology of cultures in to adapt a product's marketing strategy accordingly. Marketers must also establish an image for each country and then adapt marketing practices to the particular tastes of each country. Some countries are more likely to accept products than others due to cultural, geographical, and historical factors.

United Kingdom, Product development, Marketing, Products, Single European market, Great Britain, European Community

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Irrepressible stereotypes

Article Abstract:

People's judgements are affected by stereotypes, despite the efforts to bar such influence. A study on samples, asked to judge the career goals of gender-typical and -atypical males and females, shows that the reduction in the dependence on categorical information may not increase dependence on individuating information. Judgments of people are less influenced by stereotypes when the people are told about the lack of a valid basis for the information they are being presented with. People also rely less on stereotypes when they anticipate that explanations for their judgment have to be given.

Methods, Influence, Judgment, Judgment (Psychology), Stereotype (Psychology), Stereotypes (Psychology)

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Regine Cavagnoud

Article Abstract:

Skiiing champion Regine Cavagnoud, who has died in a skiing accident at the age of 31, was seen as a national heroine in her native France, but died before fulfilling all her promise. Cavagnoud loved speed, and although she feared being badly hurt, even more than that she feared doing badly.

Obituary, Skiers, Cavagnoud, Regine

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