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Operationalizing strategic planning

Article Abstract:

A study of multi-year data, structured and informal interviews with chief executives, and 30 focus groups of commercial and industrial executives was conducted to contrast the reality of corporate strategic planning with that of cases taught in business schools. The benefits of strategic planning are not realized until the process is integrated thoroughly with operations. In business school literature, strategic planning is a dynamic process in which companies identify their future opportunities in an interactive planning cycle. In reality, strategic planning is rarely a viable process and improvement is difficult due to a lack of corporate commitment. Many companies are not positioning themselves advantageously for the long-term because of a failure to integrate strategic planning with operations.

Author: Reid, David M.
Publisher: John Wiley & Sons, Inc.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1989
Executives

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Strategic management of small firms in hostile and benign environments

Article Abstract:

Small manufacturing firms were studied to investigate their strategic responses to hostile environments. Characteristics of successful companies in a hostile environment include: an organic structure; an entrepreneurial strategic structure; a long-term orientation; and high product prices. Characteristics of successful companies in a benign environment include: a mechanistic structure; a conservative strategic posture; conservative financial management; a short-term financial orientation; and a willingness to rely on single customers.

Author: Covin, Jeffrey G., Slevin, Dennis P.
Publisher: John Wiley & Sons, Inc.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1989
Manufacturing industry, Manufacturing industries, Small business

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Subjects list: Research, Management, Strategic planning (Business), Organizational behavior
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