Robert Valentine Inc. Identity Program

Article Abstract:

The Robert Valentine Inc stationery and identity program won a gold award in the graphics category of the 1992 I.D. Annual Design Review. The strength of the design lies in its clean and unaffected style which was both minimally but richly textured. A small block of Berkeley Oldstyle small caps type, an embossed icon and a hand playing a card were the only elements used. These elements were used in the design for stationeries, envelopes and business cards.

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Phelps Stationery

Article Abstract:

The stationery designed by C.S. Anderson Design for Minneapolis, MN, photographer Bill Phelps won a gold award in the graphics category of the 1992 I.D. Annual Design Review. The design consisted mainly of two labels, one for mailing letters and another one that doubles as a business card and letterhead. Cheap materials such as newsprint and chipboard were used, but the achieved effect was simple and elegant.

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The market connection: How the CEO's frailties can wreck a corporate identity program

Article Abstract:

A corporate identity program, a function of top management, is exposed most to the psychic frailties of the CEO. Various weaknesses of management frailties, booby traps buried in the characters of chief executives, are discussed, including monument mania, cosmetic complex, and conglomerate fetishism.

United States, Psychological aspects, Evaluation, Beliefs, opinions and attitudes, Executives, Chief executive officers

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