UK: JUST COOK READY MEAL RANGE FROM SAINSBURY'S

Article Abstract:

A range of nine main meal recipes and nine side dishes entitled Just Cook has been launched by Sainbury's. They include dishes such as Steak au Poivre with redcurrant sauce, priced GB[pound] 4.99, and side items such as Dauphinoise Potato and Mediterranean Vegetables, at GB[pound] 1.49. The dishes, designed to offer restaurant quality meals within ten minutes, are packaged separately but displayed together for ease of selection. The range is designed to complement the Fresh Creations brand, which offers entire meals in a singe package.

Food Stores, Food and Beverage Stores, Product introduction, Food industry, Grocery industry, Grocery stores

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UK: THE CO-OP'S NEW SOUPS

Article Abstract:

The Co-op has started producing its own chilled, fresh soups. The 500ml pots cost between GB[pound] 0.99 and GB[pound] 1.09.

Co-Op

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UK: WAITROSE'S NEW READY-TO COOK MEALS

Article Abstract:

Bigham's Global Gastronomy at Waitrose is a brand of 12 new ready-to-cook meals comparable to Sainsbury's Fresh Creations dishes. The meals, designed by top London's chefs, contain marinated meat or fish and a fresh sauce. If the trial in 75 of Waitrose's stores proves profitable the sales will be expanded nationwide. Waitrose is also preparing its own-label brand name.

Waitrose Ltd.

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