UK: SUCCESS FOR SOMERFIELD'S NEW LOOK

Article Abstract:

The trial of Somerfield's new format in Hungerford, UK, has doubled turnover since opening. The store was opened in December 1999 and has followed the a concept concentrating on fresh food and a brighter in-store environment. If another eight similar trials are successful the concept will affect all of Somerfield's stores.

Company Planning/Goals, Retail & services management, Analytic staff changes & profiles, Brief Article, Somerfield PLC

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UK: TALKING TODDLERS AD REVIVED FOR CHRISTMAS

Article Abstract:

The award winning television advertising campaign featuring two talking toddlers has been revived by supermarket chain, Safeway, in time for Christmas. Molly and Harry will be joined by other youngsters in two advertisements that will run until early December.

Advertising, Food industry, Grocery industry, Grocery stores, SWY, Safeway Inc.

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