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Writing e-mail news releases

Article Abstract:

E-mail has become a preferred medium with journalists, reporters and PR practitioners to dispatch releases. But, the sad part of this practice is that the inboxes are filled with unwanted extraneous attachments, which are not worthy to be opened. The advantages for the e-mail releases to be in the text format only are delineated.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Wired Telecommunications Carriers, Electronic Mail Services, Usage, Online services, Internet services, Column, Electronic mail systems, E-mail, Email, Cable television/data services, Email marketing

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The two fathers of public relations

Article Abstract:

Ivy Lee and Edward L. Bernays, who are considered to be the fathers of Public Relations (PR), contribution to the pr profession are presented.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Public relations agencies, Public relations executives, Bernays, Edward L., Lee, Ivy

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John Kerry's 10 PR fatal flaws

Article Abstract:

The ten major public relations flaws in John Kerry's political campaigns are discussed.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Public affairs, Politicians, Public relations, Political campaigns, Company public relations, Electioneering, Kerry, John F.

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Subjects list: United States, Management, Company business management
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