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Strategic PR research and analysis

Article Abstract:

The accountability for PR professionalEs actions and their decisions, which are based on one commodity in certain facts, are demonstrated by CEOs. The professionals have searched tools that will help to justify their corporate existence.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Strategic planning (Business)

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Reporter's diary: 10 things I hate about PR people

Article Abstract:

The ten practices of public relations industry, which are despised, by the reporters and editors are discussed.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Beliefs, opinions and attitudes, Journalists

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The new creative public relation independents

Article Abstract:

A focus on changing structure public relation usage and industry is presented.

Author: Seitel, Fraser P.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Industry forecasts

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Subjects list: Analysis, Management, Public relations, Company business management, Public relations firms, Public relations agencies, United States
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