8mm Enters With Uncertain Future

Article Abstract:

Kodak has announced its new 8mm video camera, the Kodavision system. The 8mm format offers more convenience to home users over the larger more standard half-inch format. Some problems this new format may encounter stem from consumers already confused about video formats.

Product Introduction, Market Entry, Kodavision

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Kodak Focuses on Trust in Consumer Video Ads

Article Abstract:

Kodak is gearing up its ad campaign to sell its video products. To support Kodak's dealers, the company is offering promotional and point of purchase materials. Consumer ads will feature television spots.

Marketing, Eastman Kodak Co., Promotion of Product, Advertising (Industry)

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Kodak Enters Video with 8mm System

Article Abstract:

Eastman Kodak announced the Kodavision 2200 and 2400 video system. This system combines image taking with tape recording on a five-pound camcorder unit. The system can also be connected to VCRs.

Video Systems, Tape Recorders, Kodavision 2200 (video camera), Kodavision 2400 (video camera)

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