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Computers and office automation industries

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First Person: Home Audio

Article Abstract:

The first compact disc players were introduced in 1983. One year later consumer awareness is still low. The compact disc player thunder seems to have been stolen by videocassette recorders. Compact disc marketers have failed to exploit the high demonstrability of their product.

Author: Gluckman, P.
Publisher: CBS Magazines Leisure Time Electronics Division
Publication Name: Leisure Time Electronics
Subject: Computers and office automation industries
ISSN: 0273-6586
Year: 1984
Marketing, Digital sound recording, Videocassette Recorders, Digital Recording

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Dominating The Market: Sounds Alive

Article Abstract:

Sounds Alive is a prosperous electronics retailer. It has grown into a four-store chain. The stores draw a mainstream audience and report annual sales of five million dollars.

Author: Gluckman, P.
Publisher: CBS Magazines Leisure Time Electronics Division
Publication Name: Leisure Time Electronics
Subject: Computers and office automation industries
ISSN: 0273-6586
Year: 1984
Electronics, Public opinion, Growth (Physiology), Growth, Companies, Company Profile, Sounds Alive

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Subjects list: Consumer electronics
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