2Xtreme financial picture murky as complaints mount

Article Abstract:

Infomercial marketing company 2Xtreme Performance International LLC has voluntarily dismissed its Ch 11 bankruptcy petition which was originally filed in June 11 in US Bankruptcy Court in Colorado. The company, which used to sell business opportunity programs, was the subject of a number of fraud allegations after it failed to refund money from people who were recruited to sell its dietary supplement products. 2Xtrem was owned by convicted infomercial spokesperson John Polk until it was acquired in Feb 1999 by USAsurance Group subsidiary Akahi Corp.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, Mail order business, 2Xtreme Performance International LLC

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DAs dispute Enforma's diet claims

Article Abstract:

Enforma Natural Products of Encino, CA, is facing a joint lawsuit by the district attorneys of California's Napa and Sonoma counties. The lawsuit has alleged that Enforma made false claims regarding its Fat Trapper weight-loss product. Enforma claimed that a peson who use its Fat Trapper product, which contain the fat-blocking chitosan, can eat 1,000 calories of fat a day and still not gain weight. However, regulators said that there is not scientific evidence to back up such claim.

Anorexigenics, Appetite depressants, Enforma Natural Products

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DTC drug spending in on pace to surpass '98 total

Article Abstract:

Television advertising expenditures on direct-to-consumer pharmaceuticals reached $419.7 million in the 1st half of 1999, up by 16% compared to same period in 1998. Most of the spending was in the 1st qtr of the year with a total of $268.5 million. Thirteen new products entered the market and 13 were taken of the air during the period. The biggest corporate spenders were Schering Plough, with $76.9 million; Glaxo-Wellcome, with $74.2 million; and Merck withg $45.8 million.

Use of services, Pharmaceutical Preparations, Drugs

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