A retailerEs survival guide

Article Abstract:

Advertising factory-built homes with the right message at the right place can attract prospective customers. As the sale of factory-built homes reduces due to zoning, financing constraints and repossessions, land/home sales are likely to increase. A trained salesperson is essential for the sale of land/home packages as a more complex and longer process is involved.

Marketing procedures, Mobile homes, Marketing, Influence, Company marketing practices, Sales personnel, Salespeople

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Surviving the downturn. A manufacturer?s survival guide

Article Abstract:

This article describes problems within the manufactured home industry. The problems that most hurts the industry is management by both the wholesaler and the retailer, and training of the sales staff.

Executive changes & profiles, Industry Overview, Officials and employees

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A lender's survival guide

Article Abstract:

Manufactured home financing is discussed.

Services development, Banking industry, Product development, Cover Story, Company service development, Service development

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