Acorn aims to grow house file

Article Abstract:

Acorn Direct, producer of the Acorn catalog that targets Anglophiles and public TV viewers, is planning to expand its house file on a long-term basis. According to the plan, mailing will be stopped to older segments of the file and every year few names will be eliminated from their mail plans.

Services information, Capacity, Services, Acorn Group Inc.

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Multichannel marketers take portfolio to new level in '04

Article Abstract:

The benefits of online, multichannel marketing for direct marketing industry are discussed. The various direct marketing firms are valuated and listed. The factors like better rate of return and low investment make direct marketing a better option than commercial ventures.

Venture Capital Companies, Miscellaneous Intermediation, Investors, not elsewhere classified, Usage, Comparative analysis, Rankings, Internet marketing

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Stocks take a beating in the summer

Article Abstract:

The stock prices of direct marketing firms in this summer are on the slide with DoubleClick leading with 36% drop in its prices from $8 to $5.10. The stock market standings of some of the direct marketing companies are also analyzed.

Securities issued, listed, Advertising, Securities, Marketing industry, Company securities, Investment analysis, Securities analysis

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