Sun Ray 1 to target education market

Article Abstract:

Sun Microsystems Inc of Palo Alto, CA, has launched a new marketing program for its new network computer, Sun Ray. The book-sized electronic processing device has been designed to eliminate complexities associated with modern computers such desktop operating systems, hard drives and modems. Sun Ray 1, which runs via a satellite master server accessed in real time through the Internet, is positioned as an information appliance for schools.

Product introduction, Information appliances, Sun Microsystems Inc.

---

Agencies unveil seamless branded networks

Article Abstract:

New York, NY-based Euro RSCG Worldwide has unveiled a branded global marketing services network that will consolidate and more efficiently apply the direct and interactive capabilities of its subsidiary agencies toward client needs. The network, which will be an integral part of Euro's global operations, will be called The Sales Machine and will be based in New York, NY. It will consist of 76 agencies located in 40 countries and be headed by Daniel Morel. The Sales Machine's operations will include direct marketing, sales promotion, event marketing, sales force motivation and database marketing.

Strategy & planning, Advertising Agencies, Euro RSCG Worldwide (Paris, France)

---

Similar abstracts:

• Abstracts: Mixed Signals personalizes interactive television. NetForAll targets Hispanic market with I-TV. Free paging offered for instant ads
• Abstracts: Catalog merchants have critical branding role. Survey 2001: changes for catalogers
• Abstracts: Tax report under fire as Congress mulls laws. States add use tax to this year's tax forms. Anyone collecting sales tax?
• Abstracts: FTC staff seeks approval to regulate Internet privacy. IBM sends out a shout on privacy
• Abstracts: Chief Executive magazine launches dot-com spinoff. AmEx debuts custom mag for doctors. Ziff Davis reorganizes magazine division

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.