Alvion campaign seeks leads for count and order system

Article Abstract:

Alvion Technologies Inc in Jan 2001 introduced a direct mail campign to generate leads for its online count and order system. According to Vil Ezerins, founder and owner of the Cape Coral, FL-based application service provider, Alvion's goal was to build credibility and at the same time reset people's expectations to a realistic level about what they can and cannot achieve online. The company dropped 20,000 prospecting pieces, and database information from both compiled and response lists was used.

Custom Computer Programming Services, Software Support Services, Alvion Technologies Inc.

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Magazine inserts prove a clean winner for Method

Article Abstract:

The details of the ad campaign created by Method, for its cleaning products' brand, with the help of Miami based, Crispin, Porter and Bogusky, are presented. Using a magazine insert proved to be successful for the company.

Advertising and Related Services, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Soaps & Detergents, Consumer Advertising, Methods, Soap and cleaning agents industry, Cleaning agents industry, Method

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Microthin's insert does double duty as mouse pad and an advertisement

Article Abstract:

The unique advertising campaign by Microthin which inserted 800,000 mouse pads in to a Toyota magalog is discussed.

Forecasts, trends, outlooks, Computer and Office Equipment, Forecasts and trends, Computer peripherals industry, Market trend/market analysis, Advertising campaigns, Computer accessories, Printer accessory

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