Bank of America rethinks demographic

Article Abstract:

Charlotte, NC-based Bank of America has launched its first major ethnic direct marketing campaign since its acquisition of NationsBank in 1998. The campaign, which involves the use of the print, radio and television mediums, is directed towards the African-American, Hispanic and Asian markets. The company has conceptualized different ads and commercials for the different ethnic groups to ensure effectivity.

Advertising, BankAmerica Corp.

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Capital One, Kmart to launch co-branded credit card

Article Abstract:

Capital One Financial has teamed up with Kmart to launch a co-branded MasterCard. This is the first time that Capital One has partnered with a traditional retailer although it has launched several co-branded credit cards in the past. Capital One has also launched a direct-mail campaign that targets most of its card members as well as those within Kmart's database. The co-branded MasterCard allows Kmart shoppers to receive the benefits of a private-label retail card but with the buying power of a major credit card.

Nonbank Credit Card Firms, Credit Card Issuing, Alliances, partnerships, All Other Specialty Food Stores, Discount Chains, Nonbank credit card services, Discount stores, Kmart Holding Corp., Capital One Financial Corp.

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Bank and wrestling association pin down a new credit card

Article Abstract:

Capital One Bank and World Championship Wrestling (WCW) have joined hands to offer credit cards to 32 million WCW fans. The cards are being pushed by an integrated marketing campaign, including a direct mail campaign that allows consumers to apply for a card by returning the enclosed application. Consumers can also apply through a toll-free number or the Internet. In addition to receiving cards with images of WCW superstars, cardholders will be entitled to a 10% discount on all WCW catalog merchandise.

Marketing procedures, Services introduction, New Products/Services, Sports Teams and Clubs, Direct Marketing, Professional Sports NEC, Professional sports, Capital One Bank, World Championship Wrestling, Article

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