Boating may have its own J.D. Power satisfaction index

Article Abstract:

JD Power and Assoc plans to start its own consumer satisfaction index for the recreational marine industry. The proposed satisfaction index could be an excellent marketing tool for the industry's top powers while JD Power could sell detailed survey results to manufacturers for in-house use. Moreover, the National Marine Manufacturers Assn (NMMA) has been urging the company to conduct boating customer satisfaction research. NMMA Acting Pres Ham Hamberger said Power's across-industry survey would be a good supplement to consumer data that boating manufacturers collect about their products.

Services introduction, Market Research Services, Marketing Research and Public Opinion Polling, J.D. Power and Associates

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With proper preparation, financing can be obtained

Article Abstract:

Established and profitable marina operators who are confronting a robust boater market, higher occupancy rates and aging docks that need renovating may be heartened to know that funding sources are available should they want to upgrade their facilities or expand. For example, credit company lenders Bank of America Commerical Finance and Debis Financial Services Inc are aggressively targeting the marina industry, with both making loans to marina owners that constitute the top 20% of the market.

Financial management, Marine Cargo Handling, Dock Facilities

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Design alliance adds 2 firms as members

Article Abstract:

Volvo Penta of the Americas Inc and the Taylor Made Group have joined the Marine Design Resource Alliance (MDRA). The MDRA's objective is to improve boating through better product design by developing concept boats with boatbuilders. Its first concept boat was built by Fiberglass Engineering, which makes Cobalt Boats. The other members of MDRA are GenCorp, Glen Raven Mills, Integraf, Peachtree Fabrics and Syntec Industries.

Group structure, Business Associations NEC, Business Associations

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