Brokers, Managers should change titles

Article Abstract:

List brokers and managers, should be called acquisition brokers and revenue managers respectively, as they are showing much interest in offering extended digital services, to complement their postal world offerings, in direct marketing. The sophistication and tracking services offered by list companies are presented.

Organizational nomenclature, Names, Marketing executives

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Worldata: e-mail lists continue CPM slide

Article Abstract:

The details of the Worlddata's 2007 list price index, which shows the e-mail list prices, are presented.

Reports, Worldata Inc.

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How paid search engine marketing is just like list business

Article Abstract:

The similarity between search engine marketing and list businesses are discussed.

Usage, Comparative analysis, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Mailing lists, Internet marketing, Text search and retrieval software

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