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Construction and materials industries

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PointRoll delivers online ads, local service in a pizza box

Article Abstract:

Delivery services firm PointRoll Inc. has used pizza boxes to promote its online services. The company has sent used empty pizza boxes to advertisement agencies and large retailers for promoting its services.

Author: Campanelli, Melissa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising, Methods, Marketing industry, PointRoll Inc.

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Traveler's One-to-One boosts retention

Article Abstract:

The details of the One-to-One direct marketing program for independent agents by Travelers Personal Lines are discussed.

Author: Campanelli, Melissa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Management dynamics, Fire, marine, and casualty insurance, Management, Company business management, Property and casualty insurance industry, Travelers Personal Security Insurance Co.

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Focus on metrics

Article Abstract:

The usage of database marketing tools by direct marketers to increase their business is analyzed.

Author: Campanelli, Melissa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Analysis, Forecasts and trends, Market trend/market analysis, Database marketing

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Subjects list: United States, Marketing, Direct marketing, Company marketing practices
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