CA consumer group files lawsuit against Q-Ray bracelet maker

Article Abstract:

The Consumer Justice Center is suing QT Inc, which manufactures the Q-Ray bracelet, for false advertising. QT claims the Q-Ray bracelet pulls excess ions out of the body, which relieves pain, improves strength and increases energy. The company is marketing the bracelet through a 30-minute infomercial that has brought in more than $10 million in sales since Sep 2000. Consumer Justice Center says these claims are medically unfounded and is asking QT to stop selling the bracelets. It also wants QT to give up its profits and pay its attorney's fees.

Legal issues & crime, QT Inc.

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GT Direct opens short-form division

Article Abstract:

GT Direct has launched its direct response television (DRTV) short-form division in Apr 2001. The unit, called GT Brands, will produce, script and manage two-minute DRTV campaigns for automotive products, fitness products, tools, sporting goods and houseware. The division will also create and manufacture proprietary products and partner with start-up firms to market their inventories through DRTV.

Strategy & planning, Direct Marketing Services, Direct Mail Advertising, Direct marketing, GT Direct

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Band-Aid is stuck on garden promotion

Article Abstract:

Johnson & Johnson has formed a marketing alliance with Home & Garden Television that will offer the Band-Aid Brand Garden Aid Sweepstakes, with a trip for two to a yet-to-be-announced garden location as the top prize. Johnson & Johnson is promoting the sweepstakes in all Walgreens drugstores, directing consumers to register at Walgreens' Web site to join the sweepstakes. Walgreens will also feature the sweepstakes in direct- mail circulars and free-standing newspaper advertisements.

Cable Networks, Alliances, partnerships, Cable TV Networks NEC, Cable networks (Television), Johnson & Johnson

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