I-Behavior off to strong start against co-op giants

Article Abstract:

Initial results indicate that I-Behavior's cooperative database can compete with those of Abacus Alliance and Experian's Z-24. Established in Nov 2000, I-Behavior is a provider of marketing data and information services that develops a cooperative database of opt-in consumer names. It integrates online and offline purchasing information to serve as the basis for analysis and targeting. Its cooperative database has 99 committed participants and contains the names of 25 million buyers who made a purchase during the past 24 months.

Market share, I-Behavior

---

Nonprofits reap much success with DR print ads

Article Abstract:

Direct response advertising is proving a big success for nonprofit fundraisers as they target new donors during the busy holiday season. City Harvest, a New York nonprofit remains on track with the print campaign this year too as also the Grizzaard Agency, a leading marketing shop for nonprofit organizations. Nonprofits believe that charities should integrate all the channels, using direct response with direct mail, Internet and telemarketing.

Services information, Advertising Activity, SOCIAL SERVICES, Social Assistance, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Civic and Social Organizations, Social Services & Nonprofit Institutns, Social services, not elsewhere classified, Fund Raising Agencies, Methods, Services, Advertising, Fund raising, Nonprofit organizations, Political/non-profit organization software, Grizzard Advertising Inc., City Harvest

---

D-J Associates starts secret shopper service for multi channel marketers

Article Abstract:

Retail chain D-J Associates has launched a new multi channel secret service for its channel marketers. This new service will enable shoppers to place order through telephone and internet.

Forecasts, trends, outlooks, Services introduction, New Products/Services, Forecasts and trends, Market trend/market analysis, Marketing industry, Company service introduction, Service introduction, D-J Associates

Similar abstracts:

• Abstracts: Riggs Bank boosts sales through customer service call center. Doral Bank backs U.S. debut with DM
• Abstracts: Nextel taps RMH Teleservices as inbound call center provider. Study: turnover costly to call centers
• Abstracts: GiftCertificates.com packages incentive services in new program. Blockbuster to expand online rental program nationwide
• Abstracts: DMA urges going 'wider, deeper' in push for self-regulation. Cox merges Carol Wright into Val-Pak brand
• Abstracts: Westvaco hopes coupon envelopes seal business with direct marketers. Software scans documents for Web

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.