Campaign focuses on NT fantasies

Article Abstract:

Raxco Software of Gaithersburg, MD, reports that it has garnered a 5% response from the direct marketing campaign it rolled out promoting instaNT PRO, a new software for Microsoft Windows NT administrators. The instaNT PRO suite of tools offers administrators nine different integrated utilities and allows them to maintain and repair and entire network of computers using NT from a single location. The fantasy-themed campaign began in June 1998 with 20,000 mail pieces dropped to NT administrators, whose names had been culled from four different lists. The first mail piece highlighted the benefits of instaNT PRO.

Software Publishers, Systems Software Pkgs, Direct Marketing, Software, Raxco Software Inc., instaNT PRO

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Flower Power campaign blossoms

Article Abstract:

1-800 Flowers, a Westbury, NY-based florist, rolled out a national direct mailing campaign in early August 1998 to promote the Flower Power Hour. The campaign aims to drive traffic into stores as well as increase the consumption and purchasing of flowers. The company sent out postcards to more than 150,000 of its customers in New York, San Antonio, Phoenix and Los Angeles. Part of the campaign included a contest featuring a trip-for-two to England as top prize. The next campaign for the florist will reportedly highlight the flowers grown in Holland.

Florists, 1-800-FLOWERS.COM Inc.

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BTB campaign will debut new product focus

Article Abstract:

Gattefosse, based in Westwood, NJ, will introduce in Jul 2001 a business- to-business direct mail campaign that will feature a new product focus and a new corporate tag line. The mailing is an eight-page booklet that describes many products and categories in the Treatment Cosmetics line. Also, the cover shows the new tag line, 'The Visible Secret.' The campaign is aimed at upper-level research and development chemists and people in the marketing department of companies that include Estee Lauder Inc, L'Oreal and Neutrogena.

Toilet Preparation Manufacturing, Toiletries & Cosmetics NEC, Gattefosse

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