Dodgers catalog focuses on women, Latinos

Article Abstract:

The Los Angeles Dodgers 2001 spring catalog is placing more emphasis on families, women and Latinos, who have become a major part of the group's fan base. The franchise dropped 60,000 of its latest catalog more than two weeks before its home opening in Apr 2001. The baseball club sent books to people on its house list, which includes season-ticket holders and those who previously purchased items from the catalog, but does not prospect.

Sports Teams and Clubs, Professional Baseball

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Eziba's Catalog Evolves From Web Adjunct to Equal Partner

Article Abstract:

North Adams, Mass.-based Eziba, which has been attempting to attract customers to its Web site by issuing a new catalog, has reported that the catalog is now responsible for half of the company's sales. Eziba, which is led by chief executive officer Bill Miller, offers between 300 and 400 products through its catalog.

Telegraph & other communications, Video Retailing Service, All Other Information Services, New Electronic Marketing, Home shopping, Eziba

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Allen Allen Sees Risk in Catalog Lag

Article Abstract:

San Antonio, Texas-based Allen and Allen Company Inc., which is a women's apparel retail firm, has delayed the launch of its new catalog until the spring 2002. Allen and Allen, which will have a gap of eighteen months between catalog issues, is led by president John Carpino.

APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Related Products, Apparel Manufacturing, Direct Marketing, Allen and Allen Company Inc.

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