Babystyle Gives Birth to Twin Books

Article Abstract:

Los Angeles, Calif.-based estyle Inc. has sent a new babystyle catalog to 300,000 consumers. The 40-page catalog, which offers maternity and infant products, was accompanied by a free maternity cover for 60% of the recipients.

Contracts & orders received, Demographics, estyle Inc.

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Cataloger's fortunes tied to Notre Dame's record, not economy

Article Abstract:

This article discusses the fortunes of Fan Action Inc., publisher of Blue and Gold Traditions, a catalog of items connected to Notre Dame University. Kevin Hill, executive vice president of Fan Action, says that the caatalog's customers are more concerned with the successs of the Notre Dame football team than the economy.

Strategy & planning, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct mail advertising services, Statistical Data Included, Brief Article, Fan Action Inc.

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Bigger book keeps cataloger on target

Article Abstract:

RedEnvelope is on its way to doubling its holiday sales for 2001, aided by a 40 percent circulation increase and the creation of a larger catalog.

Sales, profits & dividends, Forecasts, trends, outlooks, RedEnvelope

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