Coors hires Avenue A/ Razorfish

Article Abstract:

Distillery firm Coors Brewing Co. has selected Seattle based aQuantive Inc.'s Avenue A/Razforsh as its new partner for media planning and web sited designing. The company is planning to target 21 to 35 age consumer market.

Contracts & orders received, Malt beverages, Advertising, Contracts & orders let, Contracts, Brewing industry, Breweries, Marketing industry, Contract agreement, Coors Brewing Co., aQuantive Inc.

---

Essence eyes music festival to snare more subscribers

Article Abstract:

Essence Magazine, a subsidiary of Time Inc. is planning to increase its subscriber rate by focusing on musical shows. The company has a circulation of 1,050,000 all over America.

Strategy & planning, Planning, Usage, Periodical publishing, Time Inc., Music, Company business planning, Musical performance, Market development

---

Sunset special issue eyes younger crowed

Article Abstract:

The new August issue of Sunset Magazine is designed in such a way to target young consumers. The marketing strategies of the magazine are discussed.

Marketing procedures, Periodical Publishers, Targets & Markets, Periodicals, Youth market, Sunset Magazine (Periodical)

Similar abstracts:

• Abstracts: Personalization provides the foundation for profits. Two tales of customer service. Are program mailings for you?
• Abstracts: HSBC swings for golfers in Big Apple. Study: don't ignore financial searchers. ZenithOptimidia goes multicultural
• Abstracts: PGA swings for highest show attendance. Online surveys guide Wrangler ads, products
• Abstracts: Canadian outsourcing issue, part II. Peeling the credit score onion. ChoicePoint: out of the frying pan....
• Abstracts: DMA requires members to authenticate E-mails. Online marketers get authentication education. E-mail authentication: mistakes and misconceptions

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.