DM efforts prove salvation for 'Left Behind'

Article Abstract:

Cloud Ten Pictures hired telemarketing firm Mountaintop Media to spread the word about the theatrical release of the movie 'Left Behind' to church pastors across the US. The movie was based on the best-selling series by Tim LaHaye and Jerry B Jenkins but was ignored by Hollywood. Mountaintop gave cinema discount coupons to 32,000 pastors, who said they would ask their congregations to support the movie. The telemarketing efforts allowed the film to generate $2.2 million during its opening weekend, and grossed more than $4 million total.

Motion Picture Production, Motion Picture and Video Production, Movie production, Cloud Ten Pictures

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Beryl tests usefulness of CRM as a buzzword

Article Abstract:

Beryl Cos's latest direct-mail campaign focuses on 'CRM' as a recognizable buzzword. The Bedford, TX-based telemarketing firm has mailed more than 6,000 direct-mail pieces to hospital executives across the US in Feb 2001. About 3,000 mailers feature copy that touts the advantages of CRM, which results in customer retention and efficient use of the marketing budget. The remaining mailers focus on the merits of outsourcing call centers, such as reducing the hassles and costs associated with customer service.

Advertising, Beryl Cos.

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Moses Cone Health outsources to Beryl

Article Abstract:

Moses Cone Health Systems of Greensboro, NC, has awarded a contract to Beryl Co of Dallas, TX, to provide call center services. Under the terms of the deal, Beryl is required to provide physician referral as well as class and program registration for members of the North Carolina communities covered by Moses Cone Health, Beryl agents are also tasked to connect consumers directly with a doctor's office to schedule appointments.

Hospitals, Other Telecommunications, Other Telecom Services, Telecommunications industry, Moses Cone Health Systems

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