Midway blitzes video game market

Article Abstract:

Midway Home Entertainment, a company based in Corsicana, TX, is rolling out an intensive direct marketing campaign to support the release of its latest video game called NFL Blitz. The campaign, which is targeted to boys and young men ages 12 to 24, include offering of discount and gifts via direct mails and retail chains such as Toys 'R' Us Electronic Boutique and Funcoland. The effort also include print ads with coupons in video game magazines, which is expected to run from August 1998 to December 1998. Banner ads via Internet and television advertisements were also launched by Midway.

Marketing procedures, Television, New Electronic Marketing, Campaign Launched, Print Media, Direct Marketing, Video Games Cartridges, Video game cartridges, Midway Home Entertainment Inc., Article

---

Sun, PeopleSoft join forces on CRM sales and service

Article Abstract:

Sun Microsystems Inc and PeopleSoft Inc have formed a strategic alliance to deliver a scalable, Internet-ready customer relationship management (CRM) solution to serve the communications and brokerage industries. The golbal alliance will offer PeopleSoft's integrated enterprise CRM solution on Sun's Soloris 8 Operating Environment and Java platforms. The two companies also agreed to conduct joint sales, services and go-to-market activities.

Strategic alliances, Computer Software, Sun Mictosystems Inc.

---

Similar abstracts:

• Abstracts: Companies work on ways to deliver lists over the Internet. TelZero launches targeted telephone advertising service
• Abstracts: Study finds growth in the hybrid catalog market. End of the Road for Foster & Gallagher. The rising tide ... raises all boats
• Abstracts: Financial rule includes retailers, online aggregators. FTC, FCC release marketing rules for long distance. FTC sets forum for TSR review
• Abstracts: Acxiom, D&B enter marketing alliance. 'Polk for sale' rumor surfaces at show
• Abstracts: Latin dot-com markets: ups & downs. Good year for Swedish DM, but DRTV and Net lag

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.