Companies work on ways to deliver lists over the Internet

Article Abstract:

American List Counsel Inc of Princeton, NJ, is the latest mailing list service company to offer its database directly to customers through the Internet. The company, which will make both its postal and electronic-mail listings available online in Jun 2000, will follow the example set by a number of major mailing list firms. These include Experian of Orange, CA, Acxiom Corp of Conway, AR, infoUSA of Omaha, NE, and Dunhill International List Company Inc of Boca Raton, FL,

American List Counsel Inc.

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TelZero launches targeted telephone advertising service

Article Abstract:

Fort Lauderdale, FL-based TelZero Inc has launched a service which enables consumers to make free long-distance calls provided they listen to targeted advertisements played through their telephones. Initially, the service will be available in the Broward, Dade and Palm Beach counties in Florida although there are plans to roll it out throughout continental US. A basic rate of four cents is charged for a 15-second commercial.

Direct Marketing Services, TelZero Inc.

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Provider tests auto insurance mailing

Article Abstract:

Mutual of Omaha, an insurance provider, is testing its auto insurance mailing using the TargetSource database from ICOM Information & Communications Inc. The auto-insurance test, which started Sep 1999, marks Mutual of Omaha's first venture in marketing auto insurance through direct mail. An entire senior-age insurance file from Mutual of Omaha was matched by ICOM against the database it formed from its survey-generated database of 15 million US households.

Marketing procedures, Contracts & orders received, Mutual of Omaha Insurance Co.

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