Starbelly.com tries cyber DM approach

Article Abstract:

Starbelly.com of Chicago, IL, intends to apply offline direct marketing principles to its online marketing campaign beginning Mar 2000. The business-to-business advertising company plans to test a number of banner ads that will try various marketing tactics to arrive at a strategy that works. Starbelly, which estimates the premium items market at $75 billion, also plans to implement an offline direct marketing campaign to complement its online strategy.

Advertising and Related Services, Industrial Advertising, Starbelly.com

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WebMiles looks to get mileage out of $15 million campaign

Article Abstract:

WebMiles.com, a Web-based company that offers airline discounts, will launch a $15-million marketing campaign in Jun 2000 in hopes of attracting more consumers. The campaign includes print, television and outdoor advertisements. The print ads will appear in general-interest and travel magazines and leading newspapers. The television commercials will air in major cities across the country.

All Other Travel Arrangement and Reservation Services, Airline Reservation Services, Airline reservations, WebMiles.com

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eBrochures get Toyota marketing in high gear

Article Abstract:

Toyota Motor Sales USA Inc has introduced a new media marketing campaign using the eBrochure technology of MindArrow Systems. eBrochure is a Windows-executable file that integrates graphics, text, audio and video without the need for a recipient to download software to view the message. Toyota sent a 15-second video clip showing the new Celica Coupe to 36,000 consumers who agreed to receive the message at the Toyota.com Web site or at Toyota's dealerships.

Automobile and Other Motor Vehicle Wholesalers, Autos & Motor Vehicles Whsle, Toyota Motor Sales U.S.A. Inc.

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