Delia's awards Palm Pilots, gets spring break data

Article Abstract:

Apparel catalog firm Delia's Inc will offer in its spring break catalog a promo in which 25 randomly selected girls who join an online contest will be given a VTech Helio personal digital assistant. Delia's offers apparel to 10 up to 24 year old girls. A Delia's executive said the contest was intended to encourage new and interesting partnerships with their customers and to provide more excitement to their brand.

Electronic Shopping and Mail-Order Houses, Mail Order Houses, Delia's Inc.

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Hanover's Turiya prepares to move into e-commerce

Article Abstract:

Turiya, a division of Weehawken, NJ-based Hanover Direct Inc, will relaunch its electronic commerce-enabled website by the end 2000. The site found at www.turiya.com will feature products of the upscale linen cataloger showcased in its direct mailers. Aside from online service, the company provides customers complimentary shipping, 24-hour customer service, complimentary swatches and custom tailoring.

Linen Goods, All Other Miscellaneous Textile Product Mills, Linen, Turiya

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Magellan's promotes sun protection

Article Abstract:

Magellan's International Travel Corp's spring 2000 edition is offering a product that is claimed to be capable of helping its clients prevent skin cancer. The travel supply cataloger's latest catalog features a hat that has been certified by the Denver, CO-based American Medical Cancer Research Center and foundation to be capble of blocking ultraviolet rays from the sun. Santa Barbara, CA-based Magellan's spring edition catalog will be mailed from Jan to Apr 2000.

Direct Mail Advertising, Direct Marketing Services, Magellan's

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