Evolving digital links maximize ROI

Article Abstract:

The emergence of the Internet as a direct marketing tool has added three new key benefits for using relationship marketing. The latter has become a viable strategy for organizations with small customer databases. Relationship marketing can be extended to prospects and may potentially increase return on investment. The Internet has demolished the economies of scale advantages of print media over relationship marketing. Any organization can now create, execute and reap the benefits of an excellent relationship marketing program.

---

Find your profit in the church market

Article Abstract:

Churches are potentially profitable marketplaces for business-to-business direct mail marketers. There are an estimated 320,000 churches in the US, with 225,000 that are active buyers. The average Sunday attendance and church membership are usually used by church list brokers to determine the buying power of churches. Some of the products and services that can be sold to churches include employee benefits, financial services for pastors, audiovisual equipment and child-care products for nursery programs.

---

Using emotion boosts chances for success

Article Abstract:

Online direct marketing companies should try to appeal to the emotions of their intended clients. A study conducted by Bristol Group Inc from a sampling of 1,600 Internet customers from the US and Canada reveals that only 40% remain loyal to their online service provider. This trend has been blamed on the lack of human interaction in Internet transactions. Rather than focus on the features of a product, direct marketers are reminded that it is the emotional response to the product that results in a sale.

Similar abstracts:

• Abstracts: Long-suffering Swindon still waiting. Prescription for success. New Bart's to include hotel and shops
• Abstracts: Atkins takes back seat on BRE bid. Atkins goes for PFI schools. Bovis-Atkins mega-merger 'imminent.'
• Abstracts: Insight customizes bnk promotions. Hotel tool from Pegasus takes flight
• Abstracts: Fingerhut acquires Arizona mail order. VOIPs' a breath of fresh air for service calls
• Abstracts: Valassis tests direct mail coupons through Advo. First Union plans targeted e-mail bulletins for online customers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.