Gizzard teams with Analytic Firms

Article Abstract:

Gizzard Agency of Omnicom Group Inc. has partnered with analytics firm StrategicOne LLC to generate more revenue for nonprofits engaged in fund raising through direct marketing. The details of the partnership are presented.

Omnicom Group Inc.

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Siebel goes in-house, saves on search

Article Abstract:

Siebel Systems has bought software for search marketing from San Jose Company, California. It will give internal control to access and respond to competitive keyword bidding and boost its campaigns.

Prepackaged software, Licensing/Sales Agreements, Computer software industry, Software industry, Licensing agreements, Company licensing agreement, Siebel Systems Inc., SEBL, San Jose Group

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Acura goes mobile

Article Abstract:

Automobile giant Acura has launched mobile marketing for its new sport utility vehicle RDX. The firm is collaborating with RPA for this purpose.

Motor vehicles and car bodies, Marketing procedures, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Usage, Marketing, Automobile industry, Sport utility vehicles, Company marketing practices, Sport-utility vehicles, American Honda Motor Company Inc. Acura, Mobile marketing, RPA Services

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