Branding fuels marketers youth focus

Article Abstract:

The youth of present generation is spending much more than older generation. The main reason is the love for branded products in youth. As a result, marketers in New York concentrate on youth as they feel marketing with respect to demographic aspects really improves the product sales.

Management dynamics, Sales Management, Youth, Social aspects, Management, Economic aspects, Influence, Demographic aspects, Teenagers, Brand choice, Company business management, Target marketing

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Circulation expo keynoter: Search is it

Article Abstract:

Google field marketing head Patrick Keane says consumers' use of internet and search is both for high-consideration as well as low-consideration goods. He delivered keynote address at Circulation Management Conference & Expo at New York.

Marketing procedures, Marketing, Company marketing practices, Speeches, lectures and essays, Google Inc., Keane, Patrick

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The Sullivan show

Article Abstract:

Discontentment over Danny Sullivan's resignation from Incisive Media is expressed.The pioneering role played by him in the establishment of search engines for the information technology industry has been acknowledged.

Editorial, Appreciation, Achievements and awards, Appointments, resignations and dismissals, Sullivan, Daniel

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