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Construction and materials industries

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Global marketing starts with local information

Article Abstract:

The details of the global marketing techniques with emphasis on local market, that is required for the growth of multinational corporations is discussed.

Author: Chettayar, Krishna
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Marketing procedures, Multinational Corporations, Analysis, Marketing, International business enterprises, Company marketing practices, Global strategy (Marketing)

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The 6 rules of controlled circulation

Article Abstract:

The methods to increase circulation of a periodical are detailed. An analysis is done on the success rate of controlled-circulation publications.

Author: Manninen, Walter
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Newspapers, Newspaper publishing, Periodicals, Periodical circulation

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Subjects list: United States, Management, Company business management
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